Our Specialty

Why Buy from BW?

We ensure that you have the best bike for your needs, set up by professional mechanics and fitted correctly.
Read more

50+ years experience

With over five decades of professional cycling experience from world-renowned experts, you are in safe hands. As an independent retailer with eleven brands to choose from we can find the right bike for you.

Free bike fit with every bike sold

BW are bike fit experts and know the importance of a well fitted bike. We offer a free bike fit with every new bike and change the stem and contact points free of charge. If you are buying on line we also offer a remote bike fit service!

6 week bedding in service

We offer a free six week bedding in service with all new weeks. This is an ideal time to fine tune the bike, tidy up the cables and make sure everything is running smoothly.

Finance available

That's right, spread the cost of your purchase over three years when you buy direct from us. Contact us for a quote.

Bike to Work vouchers

We accept most bike to work vouchers, including
Cycle Scheme, Cycle solutions, Bike 2 Work, Green Commute Initiative (GCI) and Halfords Cycle 2 Work.

Custom builds

With some of the best brands in the business we are adept at custom builds. Working with the customer on the specification, bike fit and then built from scratch in our workshop. .
BW Cycling

Find the best bike for you

Browse our in stock bikes and complete our online Bike Fit